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The bizarre translation was fodder for conspiracy theories. One brave soul did take a stab at translating the almost-not-quite-Latin. The strength of lorem ipsum is its weakness it doesn’t communicate. And that’s why a 15th century typesetter might have scrambled a passage of Cicero; he wanted people to focus on his fonts, to imagine their own content on the pages. He wanted people to see, and to get them to see he had to keep them from reading.

When to Use Lorem Ipsum generally, lorem ipsum is best suited to keeping templates from looking bare or minimizing the distractions of draft copy. Second, use lorem ipsum if you think the placeholder text will be too distracting. For specific projects, collaboration between copywriters and designers may be best, however, like Karen McGrane said, draft copy has a way of turning any meeting about layout decisions into a discussion about word choice. So don’t be afraid to use lorem ipsum to keep everyone focused.

• The bizarre translation was fodder for conspiracy theories.
• he wanted people to focus on his fonts, to imagine their own content on the pages.
• Lorem ipsum is best suited to keeping templates from looking bare or minimizing.
• So don’t be afraid to use lorem ipsum to keep everyone focused.